Mass Media Research ebook
Mass Media Research ebook

Mass Media Research by Joseph R. Dominick

Mass Media Research
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Author: Joseph R. Dominick
Page Count: 480 pages
Published Date: 31 Jan 2013
Publisher: Cengage Learning, Inc
Publication Country: Belmont, CA, United States
Language: English
ISBN: 9781133307334
File size: 10 Mb
Download Link: Mass Media Research
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http: //gocengage.com/infotrac.

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